Diamonds for Less has created an interactive timeline that shows you the trends of diamond engagement rings throughout the years. In the timeline, you will learn the rich historical journey of engagement rings, from the ancient Egyptian era to how some celebrities played an essential role on the trend of diamond engagement rings in the present times. Throughout the timeline, you will also learn how diamond engagement rings became a symbolic icon for love.

To add this timeline to your website, copy this code:

This timeline is created by Diamonds for Less

Thank you Toronto! Your Voices have been heard!

You have voted Diamonds For Less the #1 Jeweller.

We are thrilled to announce that this year we have received the “Top Choice Award”, YOU our loyal clients and fans have awarded us the “Top Jeweller in Toronto”. Here at Diamonds For Less for over 30 years we have made our clients, the #1 priority and It gives us great happiness and satisfaction to know that our many years of hard work and effort is being appreciated by the ones that matter the most, none of this would be possible without you!


Beautiful, Brilliant and Rare. Diamonds are the most desired gems on Earth. Each one is unique in its own way and no two diamonds are identical. Diamonds are valued based on their qualities referred to as the 4 C’s, Carat, Clarity, Color and Cut.

Some of you might have heard of the term Certificates, here at Diamonds For Less we refer to them a lot, but you might be confused as to what it means and how to understand them. In this blog post we will try to explain all the terminology and information you would find on Diamond Certificates.

First of

Custom Mother's Day Jewellery Ideas
When shopping for Mother’s Day, there is certainly no lack of gift choices on the market. As one of the top gift giving days of the year, many of us wonder what type of gift will best express our love and gratitude to our very special moms, aunts, grandmothers and spouses. Jewellery remains one of the most popular and enduring gifts year after year to celebrate the moms in your life.

Diamond jewellery is especially popular, due to its lovely and versatile appearance. Plus, diamond jewellery is timeless. A well taken care of piece of diamond jewelry

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Diamond Buying Dos & Don’ts
It gives us great pleasure to welcome you to the Diamonds For Less Blog.

What other subject could we have written about on our first blog post but Diamond Buying Dos & Don’ts. Being the diamond experts that we are, with over a 100 years of combined experience between all of us here we’re passionate about diamonds and want to pass some of our knowledge onto you through blogging. We hope you find it interesting and informative.

Many of you may already have exhausted the Internet to find tips and information about diamond buying and diamonds in

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Pre-Certified Diamonds
Welcome to our 2nd blog post, we hope our first attempt was a pleasant experience for those of you that read it and we inspire to improve during the process.

Today we want to explain in further detail about one of the most important factors to consider in diamond buying, Pre-certified Diamonds.

What is a pre-certified diamond? Why is it so crucial for your diamond to be pre-certified? Is there a difference between certain certificates? These are some of the questions and concerns that we would like to shed some light on.

On our first post, one of the do’s was

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Popping the Question
According to…
pro·pos·al /prəˈpoʊ zəl [pruh-poh-zuh l]

1. the act of offering or suggesting something for acceptance, adoption, or performance.

2. a plan or scheme proposed.

3. an offer or suggestion of marriage.

At Diamonds For Less, we don’t believe in putting a definition on something so special. A proposal is rather defined by the very couple themselves, his/her actions and his/her reactions, and their memories.

I, for one, was proposed to in January! Yes, I know it was a few months back but every time I share my story with others my face lights up and my heart flutters as if

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Amanda’s Proposal Story
Since I can’t be part of the contest, I decided I’d share my proposal story anyway for those of you who were wondering “How did he do it?”

18 of us, between family and friends, flew down south in January. Half way through the week long trip, along with the help of his friends, he planned an “adventure day” full of lots of “FUN” activities (ATVing, canoeing, and zip-lining). All of us ladies got ready bright and early, (not very excited to be taking valuable time away from our tanning) to join the boys in the ‘fun’ that

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You got WHAT in your Kinder Surprise?

“A Diamond Is Forever” One of the most successful advertising slogans of all time.

What is a diamond?

As defined by Wikipedia, “A diamond is a transparent crystal of tetrahedrally bonded carbon atoms (sp3) that crystallizes into the diamond lattice which is a variation of the face centered cubic structure……blah blah blah”, REALLY?

I bet, when you think of a diamond that is not what comes to your mind. You probably think of jewellery, an engagement ring, love, etc. you know what I mean. Here, at Diamonds For Less, every time we sell a diamond someone

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You got WHAT in your Kinder Surprise?

It wasn’t just another Easter egg hunt this year for one of our clients, here at Diamonds For Less. He set it up so perfectly that his future bride would search high and low for every single egg, as this is a yearly ritual.

So here is how he did it…..

Each egg represented another year they dated. (6 years = 6 eggs) All eggs numbered, and hidden … he sent her on her hunt. As she opened each egg she received clues as to where the next one could be. Not thinking anything of