About Us

What’s in a name?

We would like to think, lots!

For more than 30 years, Diamonds For Less has been providing wholesale priced diamonds from its convenient Downtown Toronto location to the most discriminating buyers; People just like you!

If I was able to give Diamond For Less & Co more than 5 stars, I would!

I have been a loyal customer of theirs for well over 10 years. I have also highly recommended them to my friends. I never pay retail prices anymore, nor have I gone into a mall jewellery store in years either. Staff is always smiling, friendly and accommodating.


With well over 30+ years of experience in the Diamond industry, our team of specialists are ready to provide you with the perfect engagement ring.

Our knowledgeable and friendly diamond experts will make your experience both memorable and worthwhile. Customer service and satisfaction is our #1 priority before and after your purchase. Our goal and focus here at Diamonds For Less is always to provide our clients with the advice and suggestions that will allow them to find the best loose diamond or piece of diamond jewellery for their budget and taste. Bottom line, we thrive to offer the Best Value for the money.

When you visit Diamonds For Less whether you are looking for a diamond engagement ring, diamond earrings or any other piece of diamond jewellery, you will always have a personable experience with one of our diamond specialists who will discuss your vision, needs, and budget, then present you different options and choices from our large in-stock inventory. You will be able to compare diamonds of different sizes and qualities side by side and experience firsthand how they affect the appearance, sparkle, value, and price, allowing you to make an educated and well-informed decision. Our clients as you will read on our numerous reviews never feel pressured to make a purchase they are not comfortable with.

In essence, we ensure that the perfect selection is delivered, each and every time. We encourage you to explore through our vast selection presented through our site, but please keep in mind that we are constantly striving to increase our product offering.

If you experience any difficulty, or can’t find what you are looking for, please visit us or call one of our Diamond Experts for further assistance.