Are you about to reach a major milestone in your marriage and looking for a unique way to celebrate it? Think about customizing your diamond engagement ring to reset how it looks! There are many reasons why people upgrade their engagement rings, including having more financial success compared to when you got engaged, and there are many ways you can revamp the look of your ring.

There are endless possibilities when it comes to resetting your old diamond ring! Since we can’t fit every single way into this blog, here are the seven most popular ways to upgrade the look

Diamond jewellery represents classic beauty. The radiant stones are the perfect complement to any ensemble and are, of course, the gem of choice for marriage proposals. Diamonds are enticing and valuable, which has unfortunately led to conflict for those involved in the diamond trade.

We’ve all heard of conflict diamonds, aka blood diamonds. These are diamonds that are mined in areas at war. The profits from these diamonds are funneled towards war, insurgency, and into the pockets of warlords.

Diamonds for Less is very aware of conflict diamonds and works hard to source gems from regions that treat their workers

The Origins of Valentine’s Day


Valentine’s Day is just around the corner. It’s a time of love, celebration, and gift-giving, but it didn’t start that way. Diamonds for Less has done its homework (we are Valentine’s experts after all) and we’d like to share with you the fascinating history behind Valentine’s Day.

The Myth of Saint Valentine

The history of Valentine’s Day is full of myth and intrigue. There are three different Saints named Valentine that are recognized by the Catholic Church, and the origin story of St. Valentine’s Day are many.

The most well-known story is that St. Valentine was

The diamond is the integral part of an engagement ring. It is the aspect that makes the ring look appealing and stand out. This is the main reason why the diamond has always been a popular choice of gemstone for an engagement ring.

The shapes of the diamond have changed frequently in the recent years, but some of these shapes have become popular and often chosen for engagement rings.

Here are the best seven diamond shapes that are best suited for engagement rings:


A round cut diamond has been the most popular diamond shape, and still is. Many different diamond shapes

Choosing the perfect engagement ring is more than just a statement of unconditional love, this is a ring that you want your future partner to show off and be proud of. The best way to make sure of that is to choose a ring that matches your partner’s personality and personal taste. When you are browsing through the various cuts and styles of rings, try to imagine which characteristics of the ring you would like to reflect your partner’s personality. As one of the best engagement ring stores in Toronto, Diamonds For Less is ready to provide you with the

The diamond has long been recognized as the hardest substance on earth, and they are highly valued and treasured in most cultures and countries across the globe. Whenever we see someone displaying their diamond necklace, or engagement ring, it is clear why diamonds have become incredibly desirable. Diamond accessories become a staple piece that can brighten up any outfit with the sense of luxury and high class.

The majority of jewelry stores you go to will likely have an array of sparkling diamond rings, earrings, pendants and other charms displayed in the storefront window, knowing this will undeniably attract passersby to

While we should celebrate and cherish our mothers every day, once a year we should show them a little extra appreciation. Our Mother’s gave us the greatest gift, one that cannot be topped- the gift of life. However, we are sure a little sparkle wouldn’t hurt! Here is our Diamonds For Less 2017 Mothers day gift guide:1. Diamond Earrings 2. Diamond Pendant 3. Cocktail Ring 4. Diamond Bracelet 5. Birth Stone Ring The options are endless at Diamonds For Less! Let us help you find the perfect gift for your more than perfect mother!

Diamonds for Less has created an interactive timeline that shows you the trends of diamond engagement rings throughout the years. In the timeline, you will learn the rich historical journey of engagement rings, from the ancient Egyptian era to how some celebrities played an essential role on the trend of diamond engagement rings in the present times. Throughout the timeline, you will also learn how diamond engagement rings became a symbolic icon for love.

To add this timeline to your website, copy this code:

This timeline is created by Diamonds for Less

Thank you Toronto! Your Voices have been heard!

You have voted Diamonds For Less the #1 Jeweller.

We are thrilled to announce that this year we have received the “Top Choice Award”, YOU our loyal clients and fans have awarded us the “Top Jeweller in Toronto”. Here at Diamonds For Less for over 30 years we have made our clients, the #1 priority and It gives us great happiness and satisfaction to know that our many years of hard work and effort is being appreciated by the ones that matter the most, none of this would be possible without you!


Beautiful, Brilliant and Rare. Diamonds are the most desired gems on Earth. Each one is unique in its own way and no two diamonds are identical. Diamonds are valued based on their qualities referred to as the 4 C’s, Carat, Clarity, Color and Cut.

Some of you might have heard of the term Certificates, here at Diamonds For Less we refer to them a lot, but you might be confused as to what it means and how to understand them. In this blog post we will try to explain all the terminology and information you would find on Diamond Certificates.

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