When shopping for jewellery, particularly something that’s adorned with diamonds or other high-quality gems, there’s a lot you need to consider before making a purchase. To guarantee that you’re getting your money’s worth, here are five things you should know before setting foot in a store.

Obtain a Certificate

When you’re on the hunt for the perfect diamond, be sure that you’re looking at pre-certified gems from a reputable diamond grading company. As the price of the diamond rises, this becomes more and more important. Without that certificate, a jeweller can market anything as a high-ranking stone. Obtaining a certificate lets you know that you’ve just made a purchase with a genuine diamond dealer who has your best interests at heart.

Lighting Affects the Diamond’s Colour

This is one of the key elements in determining the true quality of a diamond. Natural lighting is the best way to see through the crystal to detect if it’s a real, high-grade stone. Various lighting can affect the shine that’s usually accompanied with certain stones, especially diamonds. Using bulb lights, for example, can easily alter the colour of the stone, presenting you with something that you may not be happy with later on. Visit Diamonds for Less and we will show you how we can use light to check the quality of diamonds.

Examining the Prices

Other than the beauty of a diamond, you should also be on the lookout when it comes to the price tag. While personal preference is a significant factor in deciding if a jewellery piece is worth the investment, you need to spend time comparing the prices between similar items. Be sure to compare diamonds that are the same in colour, cut, carat and clarity, as anything else can alter your options on what is and isn’t a fair price.

Pick a Design that Represents You

Much of someone’s personality can be revealing in the jewellery pieces they’ve selected for themselves, whether it’s based on colouring choices, the overall design or even the brand itself. When choosing jewellery, choose pieces that suit who you are rather than what’s popular at the moment. Embrace your own personality by selecting jewellery pieces that speak to you.

Buy from Authentic Dealers

When you want to buy good quality diamonds, it’s important to research the jewellery stores around you to determine where you should spend your hard-earned money. Jewellery stores like Diamonds for Less, who have been around for over 30 years, have built their reputation on providing great quality diamonds that are inspected using decades of experience. When finding the right jewellery store, consider researching the specific jewellery pieces you’re looking to purchase as well. Not only will you be able to see who’s selling the highest quality items, but you’ll feel more confident in your purchase once you’ve considered all of your options.

When you visit Diamonds For Less, you’re guaranteed to purchase a genuine diamond from a genuine dealer. Located in Toronto, Ontario, we offer customers high-quality diamond earrings and diamond rings fitted with the best stones. Whether you’re looking for an elaborate engagement ring or simple diamond studs, we have what you’re looking for. We are a family run and operated business that has been serving our loyal customers in Toronto for over 30 years and plan to continue to serve them for generations to come. With wholesale diamond prices that suit a wide variety of budgets, stop by our Toronto jewellery store and pick out a piece with confidence.